Discover the Magic of Marrakesh–Safi– Empowering Artisans Through Jihatona

A Region of Timeless Beauty and Resilience

Marrakesh–Safi is one of Morocco’s most iconic regions, known for its vibrant cities, rugged landscapes, and deep-rooted traditions.
Home to over 4.5 million people (2014 census), the region is anchored by Marrakesh, often called the “Red City,” and known worldwide for its buzzing souks, historic medina, and breathtaking palaces.

![Image suggestion: View of Marrakesh medina rooftops at sunset]

Formed in September 2015 by merging the old Marrakech–Tensift–El Haouz region with Asfi and Youssoufia provinces, Marrakesh–Safi is today a symbol of Morocco’s cultural richness and resilience — especially after facing a devastating earthquake in 2023, which tested but did not break the spirit of its people.

Geography That Inspires Artistry

  • The Atlas Mountains: Towering peaks and Berber villages.

  • The Atlantic Coastline: Featuring historic port cities like Safi, known for its ceramics.

  • The fertile Haouz Plain: Sustaining agriculture and traditional crafts.

![Image suggestion: Berber village in the Atlas Mountains]

This variety of landscapes has nurtured centuries of authentic craftsmanship, from pottery and rug weaving to leatherwork and silver jewelry.

A Living Heritage

Marrakesh–Safi is a living museum of Moroccan arts and crafts:

  • Hand-knotted rugs from the Atlas Mountains.

  • Traditional Safi pottery, famous across the world.

  • Intricate leatherwork, especially in Marrakesh’s tanneries.

  • Silver jewelry and textile weaving reflecting Berber traditions.

Each piece carries a story — a story of resilience, creativity, and ancestral pride.

Jihatona: Giving a Global Voice to Moroccan Artisans

At Jihatona, we believe in the artisans of Marrakesh–Safi — the women and men whose hands keep Moroccan traditions alive.
Jihatona.ma is not just an online shop; it is a platform for cultural preservation and empowerment.

Our Mission

  • Support Moroccan artisans and cooperatives by providing them with global visibility.

  • Promote authentic, handmade Moroccan crafts.

  • Preserve endangered techniques by ensuring sustainable international demand.

Our Business Model

  • Commission-based: We succeed only when our artisans succeed.

  • Professional presentation: High-quality product photos, storytelling, and marketing.

  • Worldwide delivery: Jihatona ships Moroccan craftsmanship to over 40 countries.

Why Shop at Jihatona?

  • Authenticity Guaranteed: Every item is handpicked for quality and cultural significance.

  • Cultural Preservation: Each purchase keeps traditions alive.

  • Global Access: Moroccan craftsmanship, delivered to your doorstep.

  • Ethical Shopping: Respect for artisans, fair practices, and sustainable partnerships.

![Image suggestion: Moroccan colorful traditional rugs and pottery displayed at a market]

At Jihatona, you don’t just buy a product —
you invest in a story, in a soul, and in Morocco’s living heritage.

Moroccan Craftsmanship: A Global Opportunity

Moroccan artisans generate about 30 billion MAD annually, yet only 2% is exported.
At Jihatona, we aim to amplify the global presence of Moroccan artisans — especially from regions like Marrakesh–Safi — by making their work accessible through modern e-commerce.

Jihatona’s Journey: Connecting Morocco to the World

Launched at the end of 2022, Jihatona.ma has built bridges between artisans and customers across Europe, North America, and the Middle East.
We are proud to be part of the revival and global expansion of Moroccan artisanal excellence.