Discover the Rich Heritage of Fès-Meknès – Empowered by Jihatona

A Land Where Tradition and Beauty Meet

Located in the Center-North of Morocco, the Fès-Meknès region is a true jewel of Moroccan heritage. Officially established in 2015 during Morocco’s administrative reorganization, the region brings together a blend of history, art, and vibrant culture.

![Image suggestion: A panoramic view of Fès city with its ancient medina]

Home to Fès, the spiritual and cultural capital of the Kingdom, this region is a living museum. Its narrow alleys, majestic gates, traditional tanneries, and timeless madrasas transport visitors centuries back. Every corner of Fès-Meknès tells a story – one woven through generations.

Since 2015, Mohand Laenser has presided over this rich territory, ensuring that the beauty and authenticity of the region continue to shine nationally and internationally.

The Soul of Moroccan Craftsmanship

Beyond its architectural wonders, Fès-Meknès is renowned for its authentic Moroccan craftsmanship:

  • Handwoven carpets

  • Traditional pottery

  • Delicate embroidery

  • Zellige (Moroccan mosaic)

  • Leatherwork

![Image suggestion: Moroccan artisan weaving a traditional carpet]

The artisans of Fès-Meknès are not just creators; they are guardians of ancestral knowledge. Their hands carry the memories, techniques, and spirit of their ancestors. Their art is not simply decorative — it is a living tradition.

Jihatona: Connecting Artisans to the World

At Jihatona, we believe that every piece crafted by Moroccan hands deserves to be seen and appreciated worldwide.
Jihatona.ma is much more than a marketplace — it’s a cultural bridge that connects Moroccan artisans to people across the globe.

Our Mission

  • Promote authentic Moroccan craftsmanship internationally.

  • Empower artisans and cooperatives by offering them a global platform.

  • Preserve and protect Morocco’s rich artisanal heritage.

Through Jihatona, artisans from Fès-Meknès and beyond can sell their products online, access new markets, and continue practicing their craft sustainably.

![Image suggestion: Moroccan artisan working on pottery, with Jihatona logo in the corner]

A Unique Business Model

Jihatona operates on a commission-based model:

  • We earn a small percentage on each sale.

  • We help artisans improve product presentation (professional photos and videos).

  • We support them in building sustainable international businesses.

Our goal is simple: help Moroccan craftsmanship thrive, generation after generation.

Why Choose Jihatona?

  • Authentic products, handpicked from the best Moroccan artisans.

  • Ethical buying: Every purchase supports a craftsman, a cooperative, a family.

  • Global delivery: We ship to over 40 countries worldwide.

  • Top-quality service: A smooth, secure, and enjoyable shopping experience.

![Image suggestion: Beautifully staged Moroccan handmade products (carpets, pottery, bags)]

By shopping at Jihatona, you’re not just buying a product.
You are preserving a heritage, empowering artisans, and embracing the true spirit of Morocco.

The Future of Moroccan Artisanal Exports

The Moroccan craft industry generates over 30 billion MAD annually — yet only 2% is exported today.
At Jihatona, we are determined to change that.
E-commerce is the future of global artisanal trade, and with Jihatona, Moroccan artisans now have the platform they deserve to reach the world.