JIHATONA

The Best Online Shopping Experience

Jihatona.ma aims to provide visibility on the Internet for Moroccan artisans, especially craftsmen and cooperatives. It is not just an e-commerce site or a store. Our philosophy is to showcase the work of Moroccan artisans from a cultural perspective, allowing you to delve into the heart of their craft and traditions. Their expertise is unique and deserves our full attention. Artisans are often the guardians of traditions that date back centuries. Exploring their work is like taking a journey through time. Jihatona.ma simply accompanies you on this journey into the heart of Moroccan craftsmanship.

Business Model

Our business model is based on the sales flow of the products available on Jihatona.ma. We cater to both individual customers and businesses that are committed to socially and ethically responsible practices.

Target Audience

We primarily target people with a strong connection to Morocco: residents of Morocco, Moroccans living abroad (MRE), and tourists. We also appeal to online shopping enthusiasts looking for “boho-chic” elements for their interiors and authentic handcrafted products.

Differentiation

Jihatona.ma aims to support its partners over the long term. We assist them in their international growth and highlight their creations. Furthermore, we carefully select high-quality products. We pay special attention to each order to best convey the quality of our artisans’ products. We are committed to providing a seamless online shopping experience that meets international standards for an optimal customer experience.

Market Potential

The Moroccan handicraft sector generates an annual revenue of 30 billion dirhams. However, only 2% of this volume is currently exported despite high demand beyond Morocco’s borders. Our mission is to contribute to the global recognition of Moroccan craftsmanship. We firmly believe that online shopping is the best way to facilitate sustainable exports.

Launch

Our platform, Jihatona.ma, was launched at the end of 2022 and has been active since then. In addition to Morocco, we deliver to over 40 countries across Europe, North America, and the Middle East.

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OUR SPECIALTIES

WHY YOU SHOULD SHOP AT JIHATONA

The collective experience of our team members and the years we have spent in the industry have allowed us to develop a vast network of suppliers, ensuring that our customers always find what they are looking for.