Discover the Vibrant Casablanca-Settat Region

Where Modern Energy Meets Ancestral Artistry

Casablanca-Settat, one of Morocco’s twelve administrative regions, stands proudly along the Atlantic coast.
Covering an area of 20,166 km² and home to nearly 6.8 million residents, it is a dynamic blend of urban innovation and rural authenticity. Casablanca, the regional capital, is not only Morocco’s economic heart but also a rising center for culture, art, and tradition.

![Image suggestion: Skyline of Casablanca with the Atlantic Ocean in the background]

Despite its modernity, the Casablanca-Settat region is deeply rooted in tradition. The historical plains of Doukkala and Chaouia, separated by the majestic Oum Er-Rbia River, continue to nurture generations of artisans, farmers, and craftsmen who carry forward Morocco’s timeless heritage.

A Geography That Inspires Creativity

  • Atlantic coastline: Provides a gateway to international trade and cultural exchange.

  • Oum Er-Rbia River: Divides fertile lands where agriculture and traditional craft thrive.

  • Chaouia and Doukkala Plains: Historic lands of agriculture, pottery, weaving, and leather craftsmanship.

![Image suggestion: View of the Oum Er-Rbia River near Azemmour]

From bustling Casablanca to the artisanal workshops of Settat and beyond, the region is a treasure trove for anyone seeking to experience the soul of Moroccan craftsmanship.

Jihatona: Giving Moroccan Artisans a Global Voice

At Jihatona, we believe that every piece handcrafted by Moroccan artisans deserves a place on the world stage.
Jihatona.ma is not just an online store — it is a movement to protect, promote, and celebrate Moroccan craftsmanship.

Our Mission

  • Empower artisans and cooperatives across Morocco, including the Casablanca-Settat region.

  • Showcase authentic Moroccan creations to a global audience.

  • Preserve ancestral techniques by supporting the people who embody them.

Through Jihatona, Moroccan artisans can now access new markets, gain international visibility, and sustain their livelihoods through ethical commerce.

![Image suggestion: Artisan weaving a traditional Moroccan basket or creating pottery]

Our Business Model

Our model is commission-based:

  • We only succeed when artisans succeed.

  • We provide support services like professional photography, storytelling, and marketing assistance to maximize each artisan’s potential.

  • We work with both individual customers and corporate clients committed to ethical, sustainable purchases.

Why Jihatona Stands Out

  • Authenticity First: Every item is genuine, handmade, and carefully curated.

  • Cultural Preservation: Each sale supports the continuation of ancient Moroccan crafts.

  • Global Reach: We deliver to over 40 countries across Europe, North America, and the Middle East.

  • Premium Service: Our platform offers a seamless, secure, and joyful shopping experience — aligned with international standards.

![Image suggestion: Moroccan handmade carpets, pottery, and leather bags displayed artistically]

By purchasing from Jihatona, customers become part of a larger mission:
supporting real people, real traditions, and real stories.

The Potential of Moroccan Craftsmanship

Although Morocco’s artisanal industry generates nearly 30 billion MAD annually, only 2% is exported today.
With Jihatona, we aim to expand Morocco’s reach, enabling artisans from places like Casablanca-Settat to sell worldwide, sustain their traditions, and build better futures.