Explore the Beauty of Tangier-Tetouan-Al Hoceima – Celebrating Artisans with Jihatona

The Northern Gateway of Morocco

Tangier-Tetouan-Al Hoceima is Morocco’s northernmost region, acting as the country’s gateway to Europe and the Mediterranean world.
Covering an area of 15,090 km² and home to over 3.5 million people, this region is a breathtaking blend of coastlines, mountains, valleys, and historic cities.

![Image suggestion: Panoramic view of Tangier facing the Strait of Gibraltar]

From the lively port of Tangier to the ancient streets of Tetouan and the rugged beauty of Al Hoceima, this region is where tradition meets modern energy.

A Geography of Diversity and Inspiration

  • North: Faces the Strait of Gibraltar and the Mediterranean Sea.

  • East: Embraces the rugged Rif Mountains, home to the stunning Al Hoceima National Park and Talassemtane National Park.

  • West: Welcomes the Atlantic Ocean along the coastlines.

  • Southwest: Fertile plains drained by the Loukkos River provide life for agriculture and rural craftsmanship.

![Image suggestion: Sunset over the Rif Mountains]

This geographical diversity not only enriches the landscape but also influences the craftsmanship — from colorful woven textiles to intricate ceramics, leatherwork, and basketry.

A Rich Tapestry of History

Formed in 2015, Tangier-Tetouan-Al Hoceima unified the former Tangier-Tetouan region with Al Hoceima Province.
Today, it stands as a symbol of cultural crossroads, where Arab, Berber, Andalusian, and Mediterranean influences weave together into a rich cultural fabric.

The cities of Tangier and Tetouan are UNESCO World Heritage sites, highlighting the region’s historic importance and ongoing cultural vitality.

Jihatona: Empowering the Artisans of Morocco

At Jihatona, we recognize the immense talent and heritage embodied by the artisans of Tangier-Tetouan-Al Hoceima and all over Morocco.
Our platform, Jihatona.ma, is dedicated to giving these artisans a global voice.

Our Mission

  • Support Moroccan artisans and cooperatives, including those from Tangier, Tetouan, Al Hoceima, and the Rif villages.

  • Promote traditional crafts like weaving, pottery, leatherwork, and jewelry making.

  • Preserve centuries-old skills by connecting artisans directly to international buyers.

![Image suggestion: Artisan handcrafting traditional Moroccan leather goods]

Our Unique Business Model

Jihatona operates with a simple, honest approach:

  • Commission-based sales: We only succeed if artisans succeed.

  • Professional services: We help artisans with photography, product presentation, and marketing.

  • Global reach: Jihatona ships Moroccan craftsmanship to over 40 countries worldwide.

Why Choose Jihatona?

  • Authenticity: Every product is handmade, unique, and carefully selected.

  • Ethical Commerce: Your purchase empowers real artisans and supports fair practices.

  • Heritage Preservation: We contribute to keeping Moroccan traditions alive and vibrant.

  • Top-Quality Experience: A secure, smooth, and beautiful online shopping journey.

![Image suggestion: Beautiful display of Moroccan crafts – rugs, ceramics, jewelry]

By choosing Jihatona, you’re not just buying a product.
You are honoring a story, a culture, and a future.

Unlocking the Potential of Moroccan Craftsmanship

Although Moroccan artisanal industries generate about 30 billion MAD annually, only 2% is exported today.
With Jihatona, we are determined to expand that reach, giving artisans from regions like Tangier-Tetouan-Al Hoceima the platform they deserve to shine internationally.

Our Journey Has Just Begun

Since our launch in late 2022, Jihatona has been proud to deliver the finest Moroccan craftsmanship to customers across Europe, North America, and the Middle East.

Through Jihatona, artisans from the Rif Mountains to the Mediterranean coast are connecting with the world — preserving the old and embracing the new.